Tullis Russell Group Press Corner

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Tullis Russell Shows Tru Colors

The new Trulux swatch

Scottish papermaker Tullis Russell has launched an extensive promotional campaign to support their coated cover board Trulux in the US. The campaign is themed around the word “Tru” and illustrates the brands truly superior runnability, printability, smoothness and bulk.

The activity has been launched across California and New England and includes bound in insert advertising, direct mail and a superb new swatch. Three paper merchant groups, Nationwide, RIS and Milton Paper, are involved in the campaign, each distributing a total of 75,000 direct mail pieces to designers and printers.

Larry Adams, president of Tullis Russell Inc. USA, comments: “Tullis Russell has a long-running tradition of papermaking based on expertise and inventive thinking. We are committed to continuous investment in our products to meet the demands of each challenging market, and we are confident about achieving top results with Trulux in the US in 2005. This new campaign reflects the confidence we have in the Trulux product and this is the ideal platform to spread the profile of the brand as widely as possible.”

For further information about Trulux or to arrange a meeting with one of Tullis Russell’s merchant representatives call 800 524 1341 or visti www.trulux.co.uk