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Rothmill - As Smooth As Velvet

Campaign Material Printed On Rothmill

Velvet, a draught beer from Scottish brewer Tennent Caledonian Breweries, has been re-launched to the Scottish market and has been supported by point of sale material produced on Tullis Russell Papermaker’s Rothmill brand of paper.

Rothmill White, in a variety of weights from 175gsm through to 385gsm has been used for the production of posters, stack cards and promotional boxes to promote the quality beer to both the on and off-trade markets.

Mike Hislop, production director with marketing agency KLP, explained: “The paper stock needed to be bright, hold a full colour image well and have good durability, because of the demanding conditions it would encounter. Rothmill met the criteria comfortably and was the ideal choice for all the campaigns printed material.”

The Rothmill range from Tullis Russell Papermakers offers users one of the largest ranges of coloured papers and boards available on the market. Available in 32 exciting contemporary colours including white, Rothmill’s performance is excellent across a number of printing and conversion processes including foil blocking, litho thermography, embossing, mono laser printing and all types of cutting. It is ideal for a wide variety of uses including reports, leaflets, swing tickets and all kinds of promotional material.

All pulps used to make Rothmill are sourced from sustainable, managed forests and are Elemental Chlorine Free.

For further information about Rothmill or any of Tullis Russell Papermakers’ products, contact the company’s DesignLine service free, on 0800 74 74 77, or alternatively visit the company’s web site at www.trg.co.uk