Tullis Russell Group Press Corner

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Naturalis Is Uncoated

The Uncoated Brochure

Scottish papermaker Tullis Russell has launched a new promotional campaign to support its premium uncoated paper Naturalis with a unique new brochure. The brochure, entitled “Naturalis is Uncoated”, has been designed to demonstrate the superb print quality achievable on this highly successful uncoated range - exclusively distributed in the UK by Premier Paper Group.

The campaign kicked off with a teaser mailer last month, inviting 10,000 printers and designers in the UK and Ireland to request a copy of the new Naturalis brochure and enter a prize draw for a weekend in Seville, where one lucky winner will be enjoying the delights of the lively Feria festival in April.

Designed by 300 Million and printed by Gavin Martin Associates using both smooth and matt versions of Naturalis, the brochure is themed around a series of creatively photographed uncoated objects and produced in concertina style, folding out to display six metres of inventive and vibrant imagery.

Shona Birrell, product manager for uncoated papers at Tullis Russell, comments: “Following recent high profile jobs printed on Naturalis, this campaign continues to showcase the fantastic print results possible on uncoated paper. Naturalis is frequently specified by leading printers and designers for a wide variety of prestigious jobs, resulting in a constantly strengthening profile. Now backed by increased promotional support and a modernised brand identity, we are confident that Naturalis will continue to thrive.”

Nigel Davies from 300 Million continues: “This brochure illustrates the very best of uncoated paper. The radiant colours and simple design communicates the outstanding print quality and smoothness perfectly. By focusing on innovative photography and only using a minimum of finishing techniques, we have allowed the paper to stay natural and the quality to speak for itself. As one of the top uncoated brands available to designers and printers today, we want Naturalis to be the paper at the front of their minds.”

Naturalis comes in a choice of three shades and two distinctive finishes, Smooth and Matt. A fully co-ordinated range of text and board weights from 120 gm2 through to 330 gm2 is available.

Naturalis is available, in the UK, through exclusive distributor, The Premier Paper Group. www.paper.co.uk

For further information, samples or ‘dummies’ specifiers can contact Tullis Russell’s Designline service free on 0800 74 74 77 or online at www.designlineonline.co.uk