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Mellotex - Life Never Felt So Good

Mellotex - Life never felt so good.

Satisfyingly smooth to the touch, unquestionably good looking and well worth remembering – that’s the message from independent papermakers, Tullis Russell, in their latest promotion for their premium business papers range Mellotex.

The recently launched promotional campaign entitled “ Mellotex – Life Never Felt So Good” used bound in inserts, over 200,000 of which appeared in key print and design journals during October and November. This is being followed by a direct mailing piece aimed at designers and printers which gives respondents the opportunity to request samples of Mellotex and a chance to win a weekend for two in Paris.

The insert demonstrates the superb “feel” and printability of Mellotex and subtly illustrates the feelings associated with using Mellotex, using the strap line “Remember Your First Kiss …” .

Mellotex is a fully integrated range of unwatermarked paper, board and envelopes guaranteed to bring perfection to any business communication in a world where first impressions count. By combining quality and versatility, Mellotex is ideal for the production of a wide variety of business communications including corporate stationery, reports, folders and presentation materials.

Produced using Tullis Russell’s twin-wire process for added strength and stability, Mellotex is extremely versatile and performs excellently through all forms of non-impact printing, as well as litho, letterpress, foil blocking, embossing and thermography.

Mellotex is available in four shades of white between 90 gsm and 600 gsm, with matching DL size envelopes. In addition, there is a choice of six subtle watercolours.