Design in Britain
Uncoated premium paper Naturalis, from Tullis Russell, was recently the chosen material for the Design Council’s annual brochure, entitled “Design in Britain”.
The brochure, designed by The Partners, looks at the UK design industry from a business perspective and highlights the importance of design for the UK business environment as well as the public sector. 5000 copies were printed by the Beacon Press.
Nigel Davies, Design Director at The Partners, comments: "The ‘Design in Britain’ brochure demonstrates the value of design within the UK economy and the use of the right paper was crucial to reflect this value. Naturalis highlighted the natural feel of the imagery perfectly and the texture of Naturalis also worked well to enhance the use of solid colours, which was a vital aspect of the final product."
"The decision to use Naturalis was based on the Design Council's environmental guidelines, which specify uncoated paper as the appropriate material for printed documents. Overall, the quality and feel of Naturalis go hand in hand with the high standard of design The Partners strive for."
Deana Wilson-Jones at Beacon Press comments: “We use Naturalis for many of our print jobs and we always achieve top results. Naturalis is a premium product which promises performance and quality. The touchy-feely texture gives solid surface coverage and holds ink well, resulting in vibrant colours and a great feel. Looking at the finished product, it is clear that Naturalis was the perfect choice for ‘Design in Britain’.
Naturalis is available, in the UK, through exclusive distributor, The Premier Paper Group. www.paper.co.uk
For further information, samples or ‘dummies’ specifiers can contact Tullis Russell’s Designline service free on 0800 74 74 77 or online at www.designlineonline.co.uk
Issued on behalf of Tullis Russell by Citigate SMARTS. Further information from Fergus Reid or Anna Bondesson at Citigate SMARTS on tel: 0141 – 222 2040 or email fergus.reid@citigatesmarts.co.uk


