Tullis Russell Group Press Corner

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Cypher - Great Thinking On Paper

Tullis Russell has launched a new campaign to promote its Cypher range – a versatile range of smooth high white multifunctional papers and boards, available exclusively through the Premier Paper group – www.paper.co.uk .

Entitled ‘Great Thinking on Paper” the campaign features an impactful orange poster mailer which reveals Cypher’s key benefits as it is unfolded. Customers receiving the mailers are also invited to request a Cypher sample pack and have the opportunity to win a ‘Leatherman’ tool – an iconic symbol of versatility.

Cypher offers high quality results over a wide range of modern and traditional printing techniques, allowing users to present a consistent corporate identity across all types of correspondence and promotional literature – regardless of the printing process.

Shona Birrell, Tullis Russell’s product manager for uncoated papers explained: “Cypher has built a strong following amongst a wide variety of users and, in the new campaign, we were keen to reinforce the message that Cypher is truly multi-functional and offers great versatility, performance and value for money.”

Cypher is available in weights from 100gsm to 330gsm in A4, A3, SRA3, SRA2, SRA1 and in digital reels in both 320mm and 500mm widths.

Cypher is suitable for Indigo digital printing and guaranteed for Xeikon presses.

For further information, samples or ‘dummies’ specifiers can contact their nearest Premier Paper branch – www.paper.co.uk or Tullis Russell’s Designline service free on 0800 74 74 77 or online at www.designlineonline.co.uk

All pulps used in the production of Cypher are sourced from sustainable managed forests and are elemental chlorine free (ECF).

Issued on behalf of Tullis Russell by Citigate SMARTS. Further information from Fergus Reid or Anna Bondesson at Citigate SMARTS on tel: 0141 – 222 2040 or email fergus.reid@citigatesmarts.co.uk