Tullis Russell Group Press Corner

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Advocate - a Diamond in the Rough

Advocate Rough Mailer

Scottish Papermaker Tullis Russell and exclusive UK distributor PaperCo are seeking to build industry awareness of the applications for uncoated paper and board with a new campaign promoting their Advocate Rough product.

As part of the promotion, an eye catching mailer is being distributed to key print and design contacts in the UK, demonstrating first hand the exceptional texture and print quality achievable on Advocate Rough. The concertina styled mailer can be separated into a number of humorous postcards.

Advocate Rough was developed to provide superior bulk and stiffness and is perfectly suited to text and cover applications. Since its introduction last year,it has proved a popular choice with specifiers looking for a paper that provides a more tactile experience and feel.

This latest promotion demonstrates the companies’ ongoing commitment to matching their brands to changing market requirements. Available in complementary Smooth, Laid and Ghost finishes, Advocate Rough also offers outstanding whiteness and benefits from FSC accreditation.

Shona Birrell, Product Manager for Uncoated papers at Tullis Russell, commented: “The Rough option gives a real depth of choice to the Advocate range and brings a new, exciting dimension to a brand that is going from strength to strength”.

For further information or samples please contact the PaperCo marketing department, Apex House, Dolphin Way, Shoreham-by-Sea, West Sussex BN43 6NZ; telephone 01273 441560; fax 01273 441562; e-mail info@paperco.co.uk; www.paperco.co.uk

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Issued on behalf of Tullis Russell by IAS SMARTS. Further information from Fergus Reid or Ashley Mabon at IAS SMARTS on 0141 - 222 2040 or fergus.reid@iassmarts.com/ ashley.mabon@iassmarts.com