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Tullis Russell Group Press Corner
Absolute PR
The company chose Libertas, a new watermarked business paper, which offered a fresh modern alternative to traditional watermarked grades, manufactured by Tullis Russell Papermakers and distributed exclusively by Bunzl Fine Paper.
Minty Younger of The Assembly, who designed the Absolute PR identity, explained: “Choosing the correct paper was a crucial process in launching the corporate image of Absolute PR. We wanted to create something that reflected the client’s business – public relations, and also give the company a personality of its own.”
The Libertas range comprises A4 and SRA2 sheet sizes in 90 gsm and 100 gsm and SRA2 in 330 gsm across three shades – True White, Cream and Glacier White. Absolute PR, chose one of the brightest whites around, Glacier White for its business stationery, comprising of letterheads, matching envelopes, continuation sheets, compliment sheets, and business cards.
Two distinct finishes, Smooth and Fine Ridge, carry the Libertas brand watermark in register and are designed specifically for business stationery. A third finish, Ultra Smooth, provides an exceptionally smooth unwatermarked surface particularly suited to modern office printing techniques and ideal for direct mail, presentation and business report applications.
The whole Libertas range is guaranteed for both conventional printing and finishing techniques, including offset, letterpress and screen process, foil blocking, blind embossing, thermography and diecutting. All grades are guaranteed for office laser printing. Fine Ridge papers are guaranteed additionally for mono inkjet printing, whilst the Smooth and Ultra Smooth papers are guaranteed for mono and colour inkjet printing and colour laser copying.
For further information on Libertas, please visit the new brand’s dedicated web site at www.freeyourideas.co.uk, which is linked to Tullis Russell Papermaker’s web site at www.trg.co.uk. Alternatively, please call the Tullis Russell DesignLine service free on 0800 74 74 77 or contact Bunzl PaperMark on 01273 441560.
ENDS 6 November 2000
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